When your website, logo, pamphlet or store front is viewed by clients or employees, what do they feel? Every part of your company says something about who you are and what you have to offer. Your brand is your business identity, the image you wish to represent to the world, and is one of your company’s most precious assets. A strong brand identity helps the public differentiate you from your competitors and can positively influence their purchasing decisions, directly influencing your profitability.
What Is Brand Identity?
Brand Identity is the face of a brand. It consists of logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity invites new customers to a brand while making existing customers feel at home. It s both outward- and inward-facing.
Powerful branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client. Brand is an aspect that tells us everything about a product. It is the bond that connects the company to the customer. Branding is a must for every startup, organisation, partnership and corporation.
Let’s look at 5 Reasons Brand Identity Is Essential For Your Business:
1. Makes A Stronger Customer Bond
A strong brand connects with people at an emotional level, they feel good when they buy the brand.
A brand that is stable and clear puts the customer at ease because they know what to expect each and every time they experience the brand.
Buying is an sentimental experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
2. Branding Improves Recognition
People usually tend to do business with companies they are familiar with.
If your branding is consistent and easy to recognize, it can help people feel more at comfort purchasing your products or services.
While your logo should not be entirely of your branding efforts, you should still put the time and effort into coming up with a professionally designed, memorable logo. Not only should your logo be famous, it also should give the desired impression of your company so when people see it, they instantly think and feel what you want them to think and feel.
3. Branding Supports Marketing and Advertising Efforts
Employee’s Jobs can be made easier with great Branding, With a clear company message and personality, branding makes the job of the marketing and advertising teams easier by providing a backbone for their efforts. Strong content and branding will enact materials that could be used by the sales and advertising team to support customer needs and improve the draw for new leads.
Marketing is an important component of your brand. The mediums and channels chosen as well as the statistic targeted helps to build your brand. Be careful of too narrow focus on marketing, or you’ll risk and lose your ability to expand into new markets. Then again, too broad of a marketing focus could lead to an inability to create a definable impression of your company in consumer’s minds.
4. Branding generates new customers
People like to tell others about the brands they love. People wear, eat, listen to brands, and they’re constantly telling others about the brands they love.
Branding can also help a business get word-of-mouth references. Branding is one of the best ways to get references or word-of-mouth business. And again, this is why it’s important that your logo, marketing, and reputation work jointly form an memorable impression on consumer minds.
5. Branding support employee pride
Many employees need something more than just work, they need something to work toward. A definite brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, win, and how to meet the organization’s goals.
When employees understand the mission of a business and its reason for its existance, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a good brand is like turning the company logo into a flag the rest of the company can rally around.
How Strong is Your Brand?
So what about you? Do you have a well planned brand plan, and a strong brand that reflects your genuine business values and attributes, and appeals to your ideal target audience?
Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base
If you need assistance with your brand, from creating your initial brand strategy to the visual brand identity elements, contact us.…we’d love to help you identify and share your story!
Deviant Strokes gives you all the support and resources you need to confidently grow a business you love. You can find out more about branding here.
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